Kev tshuaj xyuas kev lag luam hauv tsev so xyoo 2023: Kev lag luam thoob ntiaj teb hauv tsev so yuav tsum ncav cuag US $ 600 billion hauv xyoo 2023

I. Kev Taw Qhia

Nrog kev rov zoo ntawm lub ntiaj teb kev lag luam thiab kev loj hlob ntawm kev ncig tebchaws, kev lag luam tsev so yuav muab cov cib fim kev txhim kho tsis tau muaj dua hauv xyoo 2023. Tsab xov xwm no yuav ua qhov kev tshuaj xyuas tob txog kev lag luam tsev so thoob ntiaj teb, suav nrog qhov loj me ntawm kev lag luam, kev sib tw, kev txhim kho, thiab lwm yam, thiab muab cov ntaub ntawv tseem ceeb rau cov tub ua lag luam thiab cov neeg sab hauv kev lag luam.

2. Kev tshuaj xyuas qhov loj ntawm kev ua lag luam

Raws li cov ntaub ntawv thoob ntiaj teb txog kev lag luam tsev so, qhov loj ntawm kev lag luam tsev so thoob ntiaj teb yuav nce mus txog US $ 600 billion hauv xyoo 2023. Ntawm lawv, cov tsav tsheb tseem ceeb ntawm kev lag luam suav nrog kev rov zoo ntawm kev lag luam thoob ntiaj teb, kev loj hlob ntawm kev ncig tebchaws thiab kev loj hlob sai ntawm cov lag luam tshiab. Tsis tas li ntawd, tus nqi vaj tse nce siab thiab kev siv nyiaj ntawm cov neeg ncig tebchaws kuj tau pab txhawb rau kev nthuav dav ntawm qhov loj ntawm kev lag luam mus rau qee qhov.

Los ntawm kev xam pom ntawm ntau yam, tus naj npawb ntawm cov tsev so thoob ntiaj teb yuav nce mus txog 500,000 hauv xyoo 2023, nce ntxiv 5.8% txhua xyoo. Ntawm lawv, cov tsev so khoom kim heev, cov tsev so siab thiab cov tsev so pheej yig suav txog 16%, 32% thiab 52% ntawm kev lag luam feem. Los ntawm kev xam pom ntawm tus nqi, tus nqi ntawm cov tsev so khoom kim heev thiab cov tsev so siab yog siab dua, nrog rau tus nqi nruab nrab ib hmos yog ntau dua 100 Asmeskas las, thaum tus nqi ntawm cov tsev so pheej yig pheej yig dua, nrog rau tus nqi nruab nrab ib hmos yog nyob ib puag ncig 50 Asmeskas las.

3. Kev Tshawb Fawb Txog Kev Sib Tw

Hauv kev lag luam tsev so thoob ntiaj teb, cov pab pawg tsev so thoob ntiaj teb xws liMarriott, Hilton, InterContinental, Starwood thiab Accor suav txog li 40% ntawm kev lag luam. Cov pawg tsev so loj no muaj cov kab nplua nuj thiab cov txiaj ntsig zoo, thiab lawv muaj qee qhov zoo hauv kev sib tw ua lag luam. Tsis tas li ntawd, qee lub npe tsev so hauv zos tshiab kuj tseem tab tom tshwm sim hauv kev lag luam, xws li Tuam Tshoj Huazhu, Jinjiang thiab Home Inns.

Hais txog qhov zoo ntawm kev sib tw, cov pawg tsev so loj feem ntau vam khom lawv lub npe lag luam, qhov zoo ntawm kev pabcuam, kev lag luam thiab lwm yam zoo kom nyiam cov neeg siv khoom. Cov tsev so hauv zos, ntawm qhov tod tes, vam khom kev ua haujlwm hauv zos thiab qhov zoo ntawm tus nqi kom nyiam cov neeg siv khoom. Txawm li cas los xij, thaum kev sib tw ua lag luam nce ntxiv, kev lag luam tsev so maj mam hloov pauv los ntawm kev sib tw nqi ntshiab mus rau kev sib tw muaj zog xws li qhov zoo ntawm kev pabcuam thiab kev cuam tshuam hom lag luam.

4. Kev kwv yees txog kev loj hlob

Ua ntej tshaj plaws, nrog rau kev txhim kho sai ntawm thev naus laus zis thiab kev hloov pauv ntawm tus cwj pwm ntawm cov neeg siv khoom, kev siv digital thiab kev txawj ntse yuav dhau los ua cov qauv tseem ceeb hauv kev txhim kho yav tom ntej ntawm kev lag luam tsev so. Piv txwv li, cov thev naus laus zis tshiab xws li chav qhua ntse, tsev so tsis muaj neeg tsav, thiab kev kuaj xyuas tus kheej yuav maj mam siv rau kev lag luam tsev so kom txhim kho qhov zoo thiab kev ua haujlwm ntawm kev pabcuam.

Qhov thib ob, nrog kev txhim kho ntawm kev paub txog ib puag ncig, cov tsev so ntsuab kuj yuav dhau los ua qhov sib txawv ntawm kev txhim kho yav tom ntej. Cov tsev so ntsuab txo lawv cov kev cuam tshuam rau ib puag ncig los ntawm kev txuag hluav taws xob, kev tiv thaiv ib puag ncig thiab lwm yam kev ntsuas, thiab tib lub sijhawm, lawv kuj tuaj yeem ua rau cov neeg siv khoom paub txog lub tsev so.

Qhov thib peb, nrog rau kev nce qib ntawm kev lag luam thoob ntiaj teb thiab kev loj hlob ntawm kev ncig tebchaws, kev koom tes hla ciam teb thiab kev tsim kho tshiab yuav dhau los ua ib qho kev taw qhia tseem ceeb rau kev txhim kho yav tom ntej ntawm kev lag luam tsev so. Piv txwv li, kev koom tes ntawm cov tsev so thiab kev ncig tebchaws, kab lis kev cai, kev ua si thiab lwm yam teb yuav tsim ntau qhov xwm txheej kev siv nyiaj thiab kev xav tau ntawm cov neeg siv khoom.

5. Cov lus qhia txog kev nqis peev

Txhawm rau teb rau qhov xwm txheej kev lag luam ntawm kev lag luam tsev so hauv xyoo 2023, cov tub ua lag luam tuaj yeem siv cov tswv yim hauv qab no:

1. Siv cov cib fim ua lag luam thiab siv zog rau kev lag luam tsev so zoo, tshwj xeeb tshaj yog nyob rau hauv thaj av Asia-Pacific.

2. Ua tib zoo saib xyuas kev loj hlob ntawm cov lag luam tshiab, tshwj xeeb yog cov hom tsev so hauv zos tshiab.

3. Ua tib zoo saib xyuas kev tsim cov thev naus laus zis tshiab xws li kev tiv thaiv ib puag ncig ntsuab thiab kev siv digital, thiab nqis peev rau hauv cov lag luam hauv cov teb cuam tshuam.

4. Ua tib zoo saib xyuas kev koom tes thiab kev tsim kho tshiab hla ciam teb, thiab nqis peev rau hauv cov tuam txhab uas muaj peev xwm tsim kho tshiab thiab muaj peev xwm koom tes hla ciam teb.

Feem ntau, kev lag luam hauv tsev so yuav txuas ntxiv mus kom muaj kev loj hlob zoo hauv xyoo 2023, thiab cov qauv hauv kev siv digital, kev tsim kho tshiab hauv thev naus laus zis, kev ruaj khov ntawm ib puag ncig, kev sib txawv ntawm hom lag luam thiab kev cob qhia txuj ci yuav cuam tshuam thiab tsim cov kev txhim kho ntawm kev lag luam tsev so. Thaum kev lag luam ncig tebchaws thoob ntiaj teb maj mam rov zoo, kev lag luam tsev so yuav tsum coj cov cib fim tshiab thiab cov teeb meem los muab cov kev pabcuam thiab kev paub zoo dua rau cov neeg siv khoom.